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Van Cleef & Arpels unveils its first boutique in Australia


High-end jeweller Van Cleef & Arpels has opened a new store in Melbourne this month, marking the French maison’s Australia debut.

Located in the heart of the city’s luxury precinct, Collins Street, the Melbourne boutique boasts over 160 square metres.

The Australia flagship will carry Van Cleef & Arpels’ iconic creations such as the Alhambra, Perlée, Flowers, Ballerina and Fairy clips collections, as well as timepieces and wedding and engagement rings.

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The boutique integrates Art Deco and Oriental-inspired details, with linear patterns and a palette of earth tones throughout. Plush furnishings pad out the store interior, which is made to look like an old-world drawing room.

As for the jewellery, each collection from the Parisian jeweller is sat “encased within curved showcases and domed receptacles,” said the 110-year-old maison, in a press release.

Founded in Paris in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895.

Over the decades, the maison has established itself as a reputable luxury jeweller. Signatures pieces include the Alhambra motif, the Zip necklace and the Mystery Set technique, as well as a selection of Pierres de Caractère gems.

The new Van Cleef & Arpels flagship store is located on 101 Collins Street, Melbourne.