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YOOX launches a new space dedicated to Gen Z

A completely new space dedicated to Generation Z, HI GUY_Z!, debuted on 1st June on YOOX, an Italian online fashion retailer.

SEE ALSO : Do you know your Gen Z?

A place where Gen Zers can express themselves and feel at home, conceived as a real concept store, a moodboard made up of images, suggestions and words from which they can be inspired to express the culture and values ​​of Gen Z in an authentic and real way.

Introduced by a video manifesto of the area that shows the Gen Zer in their uniqueness and spontaneity: created with the contents created by the selected TikTokers, alternating with images and videos with street-casting models, this video gives voice to their emotions and principles they strongly believe in.

The language of the HI GUY_Z! area is based on the Gen Z way of communicating: slang, chatty and informal. There are elements taken from texting – iconic for a generation that was born digital and always connected – along with slogans and statements that best represent their ideas and values ​​(for example gender fluidity, being conscious and diversity).

Within the section, presented with a unique style, the products are designed specifically for the youngest, to help them refine their wardrobe and find everything they are looking for within YOOX’s selections.

SEE ALSO : Holland & Barrett launches on Tmall

The area will be the ideal playground for new collaborations, new inspirations, and style experiments, with the aim of bringing the world of YOOX closer to the new generations.