A completely new space dedicated to Generation Z, HI GUY_Z!, debuted on 1st June on YOOX, an Italian online fashion retailer.
SEE ALSO : Do you know your Gen Z?
A place where Gen Zers can express themselves and feel at home, conceived as a real concept store, a moodboard made up of images, suggestions and words from which they can be inspired to express the culture and values of Gen Z in an authentic and real way.
Introduced by a video manifesto of the area that shows the Gen Zer in their uniqueness and spontaneity: created with the contents created by the selected TikTokers, alternating with images and videos with street-casting models, this video gives voice to their emotions and principles they strongly believe in.
The language of the HI GUY_Z! area is based on the Gen Z way of communicating: slang, chatty and informal. There are elements taken from texting – iconic for a generation that was born digital and always connected – along with slogans and statements that best represent their ideas and values (for example gender fluidity, being conscious and diversity).
Within the section, presented with a unique style, the products are designed specifically for the youngest, to help them refine their wardrobe and find everything they are looking for within YOOX’s selections.
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The area will be the ideal playground for new collaborations, new inspirations, and style experiments, with the aim of bringing the world of YOOX closer to the new generations.