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Westfield adds 100 new brands to mall portfolio

Westfield to add 100 brands in its portfolio - Retail in Asia

Westfield is taking on 100 new retail brands in the coming months, in a bid to flesh out its mall offerings across Australia and New Zealand.

The Scentre-owned shopping centre chain is beginning a gradual rollout of “unique operators” including boutique fashion and lifestyle brands, as well as niche food and beverage outlets, to attract more shoppers to its malls.

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The tenants are mostly new to the shopping centre environment and have been become established in a suburban strip environment, said the mall operator’s CEO.

“They are generally, smaller brands and operate across a range of categories, mostly food, dining and beverage,” Peter Allen, chief executive of Scentre, told reporters.

“These include Bettys Burgers and Bin 931 at Westfield Chermside in Brisbane; high street urban fashion, including Zane Robe and lifestyle brands such as the Deus motorcycle café now open at Warringah Mall in Sydney.”

Westfield hopes to take the new retailers, which are typically found on busy shopping streets, and provide communities with access to their favourite shops, without parking issues that can be a hindrance along a suburban strip.

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Scentre confirmed its Sydney city flagship mall will also add a luxury component to the David Jones store at 77 Market Street, when it takes ownership.

Scentre owns and operates 39 Westfield shopping centres across Australian and New Zealand.