Retail in Asia

In Markets

Wandler enters Japan with Bluebell Group

Bluebell Group, a leading omnichannel brand partner and operator in Asia, has announced a new partnership with luxury brand Wandler for the Japanese market.

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The partnership with Bluebell Japan will see Wandler make its official retail debut in the Asian archipelago nation.

Renowned for its made-in-Italy luxury leather accessories, Wandler offers designs that are both functional and defined by their distinctive shapes.

Guided by the artistic eye of founder, Elza Wandler, the brand explores a rich and intelligent colour palette, skillfully blending craftsmanship and artistry. Wandler’s creative process is deeply influenced by modern art, nature and the otherworldliness of everyday life.

“The only way to conquer a market like Japan is with a local specialist,” said Joost Doeswijk, Wandler COO, in talking about the new Bluebell Japan partnership.

“We couldn’t have dreamed for a better partner than Bluebell Japan to help grow Wandler in the Japanese market.”

Bluebell Japan is Bluebell Group’s first entry into the Asian market, established 69 years ago. Today, the Japan division boasts more than 700 employees, and operates direct retail, as well as wholesale and e-commerce for more than 50 leading fragrance, beauty, fashion, footwear, watches, jewelry, gourmet and cigar brands.

“Wandler’s exceptional craftsmanship and functional luxurious designs promise to bring a fresh option to Japanese consumers,” said Serge Grebert, Bluebell Japan president.

“We look forward to a successful partnership with Wandler.”

Born in Limburg, Netherlands, founder Eliza Wandler studied fashion at the Amsterdam Fashion Institute. After having worked for a major global fashion brand she took her design, merchandising and branding experience to launch her namesake brand in 2017, built from scratch in just two months. Spotting a market gap for round bags, Wandler made her debut with the curved top-handled Hortensia bag in three sizes.

Today, the designer is also part of the ‘Business of Fashion 500’.

A family-owned group, Bluebell Group today has over 3,800 employees, 650 points-of-sale, and a turnover of USD 2 billion.