American fashion designer Vera Wang is branching out this summer with the launch of her first-ever prosecco line.
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Dubbed ‘Party’, the luxury designer — known for her high-end bridal and women’s ready-to-wear collections — partnered with Italian winemaker Claudio Manera from Araldica, a producer of the best-selling Moscato in America, to concoct the new collection.
“First and foremost, I am a designer, but I am also an entrepreneur and brand builder. I’ve dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! PARTY is a natural extension of what I already do,” said Wang, in a statement.
“Why prosecco? CELEBRATION! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness,” she added.
Vera Wang party is crafted from 100% Glera grapes and boasts aromas of apple and stone fruit, citrus notes and fresh acidity on the palate, with a soft and fruity finish.
“At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition,” added Manera.
“Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco,” continued Manera.
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Founded in 1990 in New York with opening of a flagship store at the Carlyle Hotel, Wang is known for her bridal wear, as well as luxury fashion which she launched in 2000. She has since gone on to be awarded “Womenswear Designer of the Year” in 2005 by the CFDA, among other accolades.