Italy’s Valentino has announced a reshuffling of its C-suite, as the luxury brand looks to reposition its brand, grow its e-commerce business and expand its presence globally.
Valentino said its chief brand officer Alessio Vannetti is leaving the company after more than three years in his role. As a result, the executive’s responsibilities will transferred into a new title of chief e-commerce and omnichannel officer, appointed to Andrea Cappi, former chief digital officer at Max Mara, who will arrive at Valentino in early September. Cappi’s position includes overseeing Valentino’s e-commerce site, as well as other online marketplaces and e-concessions that sell its goods.
Likewise, Laurent Bergamo will take on the role of chief commercial officer, focusing on all countries that Valentino operates in and eastern countries. Bergamo previously oversaw commercial operations in Europe, the Americas and Brazil at Valentino.
Finally, the Rome-based house also promoted Yigit Turhan, its current director of brand strategy, to chief marketing officer, effective July 25. Turhan’s new duties will include leading the company through a “resignification process,” according to the brand.
“These appointments mark a significant step in the brand’s journey to further elevate its presence in the luxury fashion industry and reposition itself as a maison de couture putting the client at the centre to pursue a solid growth strategy,” said the company.
All posts will report to Jacopo Venturini, Valentino’s chief executive officer.