Retail in Asia

Targeting shoppers the HK way

Shoppers in Hong Kong don’t have to pore over a retail directory or search the internet to find the largest selection of sneakers, the widest choice of flowers or the biggest assortment of dried fish in town.

Dozens of wedding-gown shops crowd Kimberley Road; sneaker stores line Fa Yuen Street; florists jam Flower Market Road; and abalone and shark’s-fin suppliers pack Des Voeux Road West.

The list goes on and on. Hong Kong has many theme-driven clusters of small businesses that defy the conventional wisdom of avoiding direct competition. Economists refer to the phenomenon as the "clustering effect", saying it acts as a magnet for shoppers.

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