Sweaty Betty opens their first-ever immersive pop-up in Pacific Place, Hong Kong. The pop-up covers an area of 390 square feet and opens from 27th September to 3rd October.
The British activewear brand has 5 stores across Hong Kong. As part of Sweaty Betty’s plan to expand and strengthen its presence in Asia, the brand opened a store in Singapore earlier this Summer.
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For 22 years, Sweaty Betty has been on a mission to empower women through fitness and beyond, and offers fashion-forward fitness apparel with technical fabrics that perform for every workout. The Sweaty Betty pop-up aims to convey this message to the general public and bring the brand to life through an immersive experience. Featuring the brand’s signature colour, the eye-catching design allows consumers to experience Sweaty Betty’s playful and energetic essence.
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The design incorporates three LED light boxes which showcases the brand’s hero lines in a gallery style, detailing the story behind each product. Furthermore, Sweaty Betty introduces virtual boxing eSports to Pacific Place, providing an immersive, connected and unique digital fitness experience. The brand hopes to empower everyone to be more active and feel powerful through this.