Retail in Asia

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Royal Enfield opens first Singapore store

Indian motorcycle company Royal Enfield has opened its debut store in Singapore, as the bike retailer expands its Southeast Asia footprint and looks beyond its native market.

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Located along the city’s Ubi Road, the new Royal Enfield Singapore store retails the company’s entire range of motorcycles, including the RE Interceptor 650, the Continental GT 650, the Himalayan, and the Classic, according to multiple media reports.

The Royal Enfield Singapore store also has the complete range of the brand’s genuine accessories for its motorcycles, as well as apparel and riding gear range.

The opening comes on the back of Royal Enfield’s ambitious expansion plans across Southeast Asia and India, its largest market to date, in recent years, as it vies to become the largest global retailer of mid-size motorbikes.

Royal Enfield currently has operations across the U.S., the UK, Argentina, Japan, Indonesia, the Philippines, Cambodia and Thailand, where it boasts 36 showrooms alone; serving as a major market for the brand.

It also has plans to open a new factory in Thailand, which will be a hub for exports to other countries in the region, including the motorcycle-intensive markets of Vietnam and Indonesia.

The Thailand factory is the second overseas plant for Royal Enfield, after its factory in Argentina.

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Founded in 1955 and headquartered in Chennai, India, Royal Enfield is also readying for the launch of a number of new products in India. The list includes new-gen Classic 350, Hunter 350, among several other products.