Sellers must effectively use technology to attract and engage consumers who are influenced by rich, sensory shopping experiences. They must reach customers who want information-rich, interactive shopping experiences to effectively compete with online-only merchants.
Enhance and personalize the in-store experience
Even with the rise of online shopping, physical stores still have a strong influence on customers. Retailers must leverage technology to customize the in-store experience with various sales channels and customer touch points.
Effective retail sellers look to achieve the following objectives:
- Enhance customer engagement. Generate excitement and provide enriched product and service information with digital technology, provide assistance and gather comprehensive customer feedback.
- Provide a personalized shopping experience. Deliver a customized shopping experience based on the customer’s buying history and relevant available offers, while expanding online personalization into physical stores.
- Improve operational excellence. Improve inventory management and forecasting accuracy, and support employees with technology to help ensure timely item delivery.
To find out more, download the white paper: Personalized and efficient shopping experience to engage customers by clicking the Download the Report link above.