Net-a-Porter and Mr Porter are offering 24-7 in-room service at The Ned for clients who are staying at the London hotel and members’ club, which is run by Soho House and Sydell Group.
The latest VIP retail partnership announced by the British luxury e-commerce duo, both owned by YNAP Group, looks to amp up personal shopping offer and catering for Asian tourists visiting the English shopping capital.
Much like a typical food and beverage room service, the feature includes offers an in-room menu that can be requested from reception, with items to be delivered to the shopper’s room in under 30 minutes.
While the service has not been confirmed for other tourist retail capitals like Hong Kong and New York, it is likely the luxury retailers will – if successful – replicate the VIP delivery service in its already-proven major shopping markets.
Earlier this year, the company said it would introduce at-home services including “You Try, We Wait,” “Net-a-porter at Home” and “Mr Porter at Home” in London in September, and then in Hong Kong and New York before year-end. The new services include a new try-on & wait premium delivery service and at-home shopping consultations.
As part of the experience, shoppers are privy to Net-a-Porter and Mr Porter’s same-day delivery service and customers can request the service, through their personal shopper, with any same-day order.
This looks like trying on clothes and accessories at home or at work while the customer’s personal shopper waits. Anything to be returned can be collected immediately.
At the time of the launch, YNAP said: “We are committed to harnessing innovation to elevate the shopping experience, and ultimately seek to use a personalized touch to make the lives of our customers easier.”
In August 2017, YNAP said comparable store sales rose 19.5% in the first half of the year, lifted by its multibrand in-season business, which includes Net-a-Porter and Mr Porter. Here, sales were up 19.8% to 553 million euros, it said.