Retail in Asia


Moschino launches first cosmetic collection with Sephora

Moschino Sephora Cosmetics News - Retail in Asia

Italian luxury fashion label Moschino is making its first leap into cosmetics, teaming up with global beauty retailer Sephora to distribute its debut make-up collection.

The French cosmetics chain will stock the seven-piece beauty collection from August, across all stores worldwide.

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The Moschino x Sephora collection is centred on bright colours and features quirky packaging, such as Moschino’s signature teddy bear in gold.

The seven items include lip-gloss, brushes, a highlighter and an eye shadow, the latter housed in a palette designed to look like a shopping bag.

Collection prices range from US$23 for the miniature shopping bag eye shadow to $68 for the teddy bear brush set.

It marks the first cosmetics collection to come out of the Jeremy Scott-helmed Moschino. Part of the Aeffe group since 1999, the Italian brand already has a retail history with Sephora, with its multiple fragrances being sold there.

The cosmetics debut follows up Moschino’s foray into furniture when, in March, it released a capsuled collection designed in collaboration with furniture company Gufram.

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In the APAC region, Sephora has stores in China, Hong Kong, Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Australia and New Zealand. It’s also present in Europe, and in North and South America.

(Source: Vinny Halo)