Retail in Asia

In People

Ludovic de Saint Sernin out at Ann Demeulemeester

Ludovic de Saint Sernin is exiting Ann Demeulemeester, a little over two months after showing his debut fall 2023 collection for the Belgian label in Paris.

SEE ALSO: Ann Demeulemeester names new creative director

Neither De Saint Sernin nor Claudio Antonioli, who bought the Demeulemeester label in 2020, haved released a statement, despite several media outlets reporting on the news.

Like the label’s founder, Ann Demeulemeester, De Saint Sernin was born in Belgium. Raised in Paris, the fashion designer attended the fashion school l’ESAA Duperré, and worked for prominent French houses, including Balmain, before launching his eponymous label in 2017.

Gaining accolades for his sensual and individuality-driven take on fashion, De Saint Sernin took on the role of creative director at Ann Demeulemeester in December. At the time of the announcement, the company said the appointment was “a prelude and an act of continuity” and under the new designer “authorship and autobiography gain centrality, as [he] shapes the Ann Demeulemeester traits around his vision, proclivities and individuality, offering a first-person reading and the connection with today’s audience that comes from that.”

Antonioli, who co-founded the New Guards Group, bought Ann Demeulemeester in 2020, and until now has run it with an unnamed design team. Namesake designer Ann Demeulemeester stepped away from her label nearly a decade ago, but remains indirectly involved.

De Saint Sernin’s departure comes just a few days after it was announced that Rhuigi Villaseñor would be leaving Bally, after having worked for just two seasons at the Swiss label.