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L’Oréal appoints Adrien Koskas as GM for consumer products in SAPMENA region

French cosmetics giant L’Oréal has appointed Adrien Koskas to the role of general manager of consumer products in the South Asia Pacific, Middle East, and North Africa (SAPMENA) region, effective October 1.

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Based in Singapore, Koskas will take the helm of the Parisian firm’s consumer products division (CPD) for the SAPMENA region. He will be responsible for planning and executing growth of the Parisian firm’s CPD in the SAPMENA zone, encompassing 35 markets.

The CPD division boasts a brand portfolio including L’Oréal Paris, Maybelline New York, Garnier, and NYX Professional Makeup.

Koska takes over the role from Manashi Guha, who was promoted to the role of managing director, CPD for L’Oréal UK and Ireland.

Joining L’Oréal Group 18 years ago, Koskas’ career boast a wealth of beauty and leadership experience in various markets, including France, Brazil, and the United Kingdom, where he previously held the role of general manager, CPD for L’Oréal UK and Ireland. Most recently, he held the role of global brand president, at Garnier, for more than four years.

“I am thrilled to start my new role as CPD SAPMENA GM and excited to work with the talented and diverse teams in the region to create the future of beauty for all,” Koskas said.

“With three billion people, SAPMENA is a highly strategic region full of opportunities and new ways to engage with young, digital and beauty savvy consumers who represent many cultures and beauty aspirations. It is also the perfect environment to embrace cutting-edge innovations in so many fields to deliver our high growth ambition.”