Lego has opened a new Certified Store in Singapore, the largest of its of kind from the Danish toy block maker to open in Southeast Asia.
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Located inside the city’s Resorts World in Sentosa (RWS), near the entrance to Universal Studios, the Southeast Asia flagship spans 3,165 square feet and features a 17-metre-tall storefront facade made from giant Lego bricks, and an “I love SG” mural.
Inside the store, shoppers will be greeted by the largest Lego mosaic wall in Singapore. Dubbed ‘Quay Colours’, the wall was designed by Singapore Lego Certified professional, Nicholas Foo. It measures 2.3 metres tall, and is 4 metres wide, and is made up of 103,650 Lego bricks, according to Geek Culture. The Lego Mosaic Maker will also make its debut at the new RWS store, where customers can purchase their very own personalised Lego mosaic portraits.
“At the Lego Group, we continue to innovate new play themes and experiences for children and adults alike,” said Cesar Ridruejo, General Manager, Southeast Asia at the Lego Group.
“The opening of Southeast Asia’s largest Lego Certified Store here in Singapore epitomises this with new features such as the first ever Lego Mosaic Maker in Southeast Asia and the prominent inclusion of adult fan creations that demonstrate the endless possibilities one can imagine and create with Lego bricks. Families and fans are welcome to join us in this journey of creative play on the Sentosa island, synonymous to the state of fun,” continued Ridruejo.
The RWS store opening comes two months after Lego open its largest Singapore Certified Store at Suntec.
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Spanning 49 hectares, RWS is home to several parks and attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark; six luxury hotels; the Resorts World Convention Centre; and a casino, as well as retail and food and beverage outlets from an array of brands and companies. RWS is wholly owned by Genting Singapore, a company of the Genting Group.