Retail in Asia


Japan’s cheese tart Pablo opens in Singapore

Japanese cheese tart brand Pablo to open in Singapore - Retail in Asia

Japanese cheese tart chain Pablo will open its first outlet here in Wisma Atria on August 8th. On the menu will be the chain’s signature 15cm-wide cheese tarts.

Pablo is famous for baking cheese tarts in varying degree of “doneness”, like how a steak is cooked.

Customers in Japan can opt for the “medium” version, which yields a wobbly and gooey cheese custard core, while the “rare” version oozes molten cheese when the tart is sliced.

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However, customers here can enjoy only the “medium” version of the cheese tart, like at Pablo’s nine other overseas outlets in countries such as Indonesia, Malaysia and the Philippines.

The 78-seat cafe will occupy 1,400 sq ft on level one of Wisma Atria, in a space formerly occupied by Omakase Burger.

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The first 100 customers will get a goodie bag when they make the maximum purchase. There will be a percussion performance at the eatery’s opening, which will be attended by Pablo founder Masamitsu Sakimoto.

The brand is brought in by Caerus Holdings, which runs New York confectionery chain Lady M in Orchard Central, Westgate mall and South Beach Avenue.

(Source: Straits Times)