Retail in Asia

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Global Fashion Group appoints CEO

Global Fashion Group (GFG), the online fashion & lifestyle destination in growth markets, announced the appointment of Andre Farber as Chief Executive Officer of Dafiti, to lead its online platform in Latin America (LATAM) into its next decade of growth.

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Christoph Barchewitz, Co-CEO of Global Fashion Group, said, “Andre’s appointment is a very exciting and important next step in this new era for Dafiti. As the demand for ecommerce and more online consumer categories continues to accelerate, his extensive knowledge of the local market, deep connection to the LATAM consumer and expansive network, will be invaluable in taking Dafiti into this next chapter. I am very excited to have Andre join our team.”

Andre Farber, incoming Dafiti CEO, added, “It is a privilege to be joining the market leader for online fashion & lifestyle in LATAM as it celebrates 10 years of pioneering in the industry. Dafiti’s vision and purpose to revolutionise the online fashion ecosystem, is something I connect to on both a professional and personal level. The positive impact Dafiti has across its four operational countries, 8 million Active Customers and a team of over 3,000, as well as cooperating with its brand partners, is impressive. I’m really looking forward to working with the team on maximising this positive impact.”

With more than 20 years of experience, Andre will join Dafiti from Boticario Group where he served most recently as the company’s Vice President, responsible for retail operations, brand and product development, channel strategy and commercial relationships.

Throughout his 11 year tenure at Boticario Group, Andre was involved in transforming Boticario from a mono brand, mono channel company to a multi brand, multi channel business and ultimately, growing Boticario Group into one of the biggest cosmetic companies in Brazil. He expanded the business into new LATAM markets, and with a focus on e-commerce, was also involved in the development of Boticario’s digital channels.

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Prior to his role at Boticario, Andre spent over a decade at Bain & Company advising mainly consumer goods and retail clients in Brazil and other Latin American markets.