Retail in Asia

In Markets

Dior opens pop-up store at Harbour City in Hong Kong

Dior is inaugurating a series of pop-up stores in several cities around the world with bold design to unveil the Fall 2021 men’s collection designed by Kim Jones in collaboration with Kenny Scharf.

SEE ALSO : Tommy Hilfiger opens new Harbour City store in Hong Kong

Paying ode to the American artist’s vibrant Pop aesthetic, these showcases revisit a universe informed by cartoons, Surrealism and science fiction. From Beijing to Vancouver by way of Hong Kong, characters from his works come to life in the form of spectacular sculptures, giant balloons and three-dimensional stickers, in a cosmic decor in perpetual movement, like an interstellar journey recalling the futuristic atmosphere of the runway presentation.

Source: Harbour City

At the Harbour City pop-up, these lighthearted creatures dominate an immersive scenography featuring an interactive motion sensor screen.

Symbols of positive energy, jacquards and subtle seed-stitch embroideries created using ancestral Chinese savoir-faire transpose the artist’s motifs onto a selection of clothes and accessories such as the Saddle bag and the B23 sneakers. A jacket revisiting the essence of tailoring sports a moiré knot in back; that exceptional fabric also adorns a coat and bombers.

Source: Harbour City

An invitation to take flight, and a hymn to the power of imagination that transcends frontiers.

SEE ALSO : Sandro x Snoopy collection available at Harbour City, Hong Kong

The Harbour City pop-up store opens from 30th April to 17th May, 2021, and will feature ready-to-wear, leather goods, shoes and accessories.