Retail in Asia


Chloé and Heinemann open new boutique at Singapore Changi

Chloé and Heinemann Asia Pacific have partnered to open a new boutique in Singapore’s Changi Airport Terminal 2 transit area, offering a diverse range of products spanning leather goods, shoes, and accessories from the French fashion house.

Notably, this marks Chloé’s debut boutique in Changi Airport, while Heinemann makes a return after an eight-year hiatus.

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“We are delighted to be back at Changi Airport, as the retail partner of a brand as desired and as committed  to their values as Chloé. I’m proud to see our fashion and accessories portfolio in the region growing from  strength to strength building on our revamped offer in Sydney Airport, both in the international and domestic terminals,” said Heinemann Asia Pacific CEO Marvin von Plato. “We are grateful  to the Chloé team for their trust and collaboration in this partnership.” 

Source: Chloé

Aligned with the launch of the Fall-Winter 23 collection, the boutique’s design narrative pays homage to the maison’s founder, Gaby Aghion, whose Egyptian heritage is reflected in the warm desert palette.

Source: Chloé

Additionally, the space also honours former creative director Gabriela Hearst, drawing inspiration from her early years in Uruguay, South America, through earthy textured tones.

The boutique’s design language encapsulates the essence of the Maison, employing natural materials such as wood and natural fibers, express the boutique’s personality. Artisanal furnishings further reinforce the idea of existing quality objects with stylistic longevity, emphasising a lower environmental impact.