Retail in Asia

In Markets

AllRightsReserved collaborates with FUTURA on FUTURALAND

Legendary contemporary artist FUTURA has officially landed back in Hong Kong to debut his latest creation – the X-6000, a 6-meter tall rocket ship – at “FUTURALAND”: a public installation and dynamic temporal retail execution in collaboration with globally renowned creative studio, AllRightsReserved (ARR).

SEE ALSO : Mercedes-AMG and Palace collaborate on a collection

Organized and curated by AllRightsReserved, in partnership with LANDMARK and BELOWGROUND, “FUTURALAND” features a large-scale 6-meter tall rocket ship surrounded by 7 FL-006 alien-like sculptural forms, each spanning 1.8 meters tall.

The space-themed visual journey is the artist’s largest public installation to date, and will be available for public viewing (free admission) for a 2-week period at the LANDMARK ATRIUM in Central, Hong Kong from 3rd June to 16th June.

FUTURA (born Leonard Hilton McGurr) was known as early as the 1970s for his radical approach in the “street”, introducing abstraction to a predominately letter-based discipline. During this period, he also came to Hong Kong for the first time as a 19-year old in the US Navy and has continually visited the city over the past few decades, often referring to Hong Kong as one of his “adopted second-homes”.

Source: FUTURA

“I want to introduce people to who I am, and my body of work. I would like to get people to obviously become familiar with my character universe, and the idea behind my characters and the perception in a playful way. They are coming from somewhere and they arrived here. Of course, this project with this spaceship, the alien figures help tell that kind of playful story, kind of my own fantasy as far as the characters,” states FUTURA.

The artist’s nom de plume, FUTURA2000, was an ode in its conception decades ago, to the potential of the future: both in humanity and in humanity’s advancement through technology. His imaginative and abstract approach to his genre helped to evolve his artistic canon and has been expressed in his works across canvas, paper, sculpture, and varied commercial applications ever since.

Pop-up Store_2
Source: FUTURA

FUTURA’s atomic motif and adjacent world of extra-terrestrial beings have become iconic; their application over the last three decades across art, music and fashion culture via myriad cover-worthy collaborations have been loved around the world.

AllRightsReserved’s founder SK Lam, the organizer and curator of “FUTURALAND”, states: “There is no doubt that FUTURA is a true art legend along with Jean-Michel Basquiat and Keith Haring. We’re pleased to debut FUTURA’s largest public installation in Hong Kong. With the evolving global pandemic, there are certain constraints to hold a local event but I’m glad to have FUTURA here in person to witness the opening with us.”

“LANDMARK and BELOWGROUND has always supported contemporary culture, with art as a key pillar in enhancing the experience in our property portfolio,” says Mr. Raymond Chow, Executive Director of Hongkong Land.

“FUTURALAND is a perfect example of our goal to introduce a new type of energy and excitement to the city. I am thrilled that the artist, FUTURA is here to take us on a journey to new creative frontiers,” continues Mr. Chow.

Following the recent launch of the highly coveted “FL-006” transparent figure, DDT Store in partnership with Futura Laboratories will be releasing a new range of limited edition FUTURALAND collectibles.

Source: FUTURA

These 3 brand new collectibles, each signed and numbered, is now available via global drawing on DDT Store from 3rd June until 11th June. Successful entrants will be notified via email by 11 June with purchase details.

SEE ALSO : Tatcha opens store at Harbour City Lane Crawford in Hong Kong

A special FUTURALAND x Futura Laboratories pop-up store will also open at BELOWGROUND, featuring limited edition capsule collections from close collaborators of FUTURA and Futura Laboratories including Off-White, Billionaire Boys Club, and SILLYTHING. Items will be exclusively available at the Pop-Up Store starting from 4th June.