Retail in Asia

In Sectors

TUMI launches first virtual store


TUMI, the international travel, lifestyle and performance luxury brand, launches the breakthrough TUMI Virtual Store to debut its Spring 2021 collection and deliver an immersive and enhanced omnichannel experience to customers all around the Asia Pacific and Middle East region.

SEE ALSO : Lancôme Singapore launches virtual flagship

Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI Virtual Store is a dynamic storytelling medium that inspires customers to embark on a journey through thoughtfully designed interactive touchpoints and activations. From exploring the Virtual Store’s sophisticated visual presentation of a cutting-edge space to engaging with shareable social photo moments and entertaining mini-games; guests can also discover TUMI products via mesmerizing 360° 3D and AR implementations and shop the Spring 2021 collection’s latest styles.

Further enhancing the overall TUMI O2O (“Online to Offline” but also “Offline to Online”) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat & Shop function allowing for seamless customer movement to the point of purchase. Customers exploring the Virtual Store can easily connect with sales associates to ask for advice and questions, and to place orders, or they can do so via the connected local e-commerce websites. Furthermore, those visiting the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience.

TUMI Virtual Store_8
Source: Tumi

Discover and activate these fully integrated touchpoints as visitors explore every section of the TUMI Virtual Store to uncover the new possibilities of this elevated virtual experience.

Interactive Product Displays – Products displayed throughout the Virtual Store can easily be tapped to display essential information and to shop. Additionally, visitors can view selected TUMI products in 360° 3D and use AR to virtually place certain styles in visitors’ surroundings. For the ultimate customer experience, visitors will be able to either shop selected products now or contact sales associates to book a personal virtual shopping experience.

“Perfecting The Journey” Instagram and WeChat Game – Embark on an exhilarating fast-paced adventure and zip through a whirlwind scenery with TUMI’s new Instagram and WeChat game. Racing through a forest and across the city, control the player’s vehicle using facial movements to collect TUMI bags while avoiding obstacles along the way.

TUMI Virtual Store_5
Source: Tumi

Magic Mirror Selfie – The ultimate virtual photo moment, come and snap a three- second video selfie at the TUMI Virtual Store magic mirror. Enjoy watching it appear on the store’s magic mirror before downloading the video file to easily share with friends on social media. This fun, interactive experience, usually available in offline stores only, can now be experienced wherever the customer is, unbounded by physical presence.

TUMI Virtual Store_4
Source: Tumi

The new TUMI Spring 2021 Collection makes its debut in stunning fashion with the brand’s first-ever regional livestream event. Giving fans across Asia Pacific and Middle East unprecedented access and insight into this season’s hottest new launches, TUMI unveils the Spring 2021 collection with a virtual runway show along with exclusive presentations by Victor Sanz, TUMI Creative Director, and Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.

For the first-time region-wide, fans will be treated to an in-depth look at the new collection as Victor introduces the Spring 2021 inspiration, while Adam gives fans a preview of some of the season’s new arrivals.

SEE ALSO : The De Rigo Group and TUMI partner for an eyewear collection

For Spring 2021, TUMI explores the idea of migration to approach the collection with a contemporary lens. The new collection sees TUMI continue to hone in on sustainability as a key focus for the brand moving forward, not only through the use of innovative, sustainable materials, but also with design that extends beyond singular, seasonal function. This commitment to sustainability is exemplified in this season’s iconic Alpha Bravo Collection, with new seasonal colors in Navy Camo, Russet and Spruce all made with recycled materials, while the men’s Alpha 3 and Harrison collections introduce new styles and colorways as Tahoe experiments with a new technical material, Tyvek®, known for its incredible durability. For women, Voyageur debuts day bags, compact styles and travel cases designed for the needs of the new normal, while Stanton is relaunched to offer feminine micro-pebbled leather day bags and backpacks perfect for workdays and weekends.