vLocated on the third floor of the famous Plaza 66 Shanghai mall, the new store is designed in true Italian elegance with a hint of modernity. The warm lighting and golden hues reflect the DNA of the brand and features the Trussardi greyhound moniker, continental marble and brass finishings throughout the fit out.
The new China store stocks Trussardi’s full men’s and women’s lines, as well as select eyewear and fragrance known to the luxury house. In addition, the Lovy bag, Trussardi’s “icon bag” for autumn/winter 2017, will be available for Chinese consumers in a range of colours.
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The trapezoidal bag comes made of fine leather, and boasts a polished metal greyhound clasp with a circular design, which is an update of the historical clasp from the brand’s archive, said the brand online.
The Plaza 66 location is the brand’s 16th Trussardi store in China. Trussardi first entered China in 2012, opening its flagship store in Shanghai on The Bund.
At the time of the opening, CEO Tomaso Trussardi told Jing Daily, that his family’s business is eyeing market growth, namely in China.
“We want to grow,” Trussardi said. “We are growing at a double-digit rate in every market. And speaking of growing, since Europe is in recession and there is little market share for us in America, we would like to focus on China.”
In December 2016, Trussardi named Massimo Dell’Acqua its new Managing Director, reporting to CEO Tomaso Trussardi, who was in sole charge of the group, with the support of his family.
The move hopes to strengthen Trussardi’s position and management expertise.
Trussardi is helmed by Finos Ltd, which is owned by Tomaso Trussardi (50%), his sister Gaia (25%) and their mother, Maria Luisa Gavazzeni (25%).