US denim brand True Religion says its latest collection is inspired by four archetypes: the restless wanderer, boho darling, sleek maverick and rebel who knows no bounds. The spirit of the collection was parlayed through a laid-back preview on Friday at The Box restaurant in IFC mall, to the accompaniment of upbeat music.
"The latest collection is definitely rooted in our brand DNA – we are very made-in-America, with a raw, maverick mentality," said Jordan Daly, True Religion’s vice-president for brand strategy, marketing and public relations.
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(Source: scmp.com)