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Toys “R” Us grows in China, with “tiger moms” in mind

Toys "R" Us Inc. plans an online and bricks-and-mortar push in China, its top executive said, in a bet that a growing middle class will see play time as increasing essential.

To ply a market where many parents would sooner buy their children books than Barbies, the retailer is stocking up on toy microscopes, building blocks and other educational toys to win Chinese parents over.

The US-based company is launching online sales in China this week and plans to double its stores from a current 30 in the next few years, said CEO Jerry Storch in an interview. He declined to give a time frame for the store expansion.

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