The rapidly-expanding specialty coffee chain, The Coffee Academïcs (TCA) is set to unveil its brand new concept — The World’s First Single Origin Nitro Coffee Bar, complimented by creative tapas, cocktail, and brunch menus, on 16 September 2019, at K11 MUSEA, the “Silicon Valley of Culture” at the Tsim Sha Tsui harbourfront.
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Since its founding in 2012 at Hong Kong’s bustling Causeway Bay district, TCA has been raising the game of specialty coffee in the region. The Nitro Bar is the first of its kind by putting single origin specialty coffee at the forefront of product offerings, further raising awareness of the specialty coffee value chain and cementing TCA’s leadership position in driving more value to the source via direct-trade and other social enterprise programmes.
“The Coffee Academics’s new concept at K11 MUSEA pushes the boundaries of Specialty Coffee by incorporating the Nitro technology and tapas pairing into the coffeehouse experience,” said Jennifer W.F. Liu, Founder.
In celebration of the opening, TCA is offering a rare Yemen coffee, recently acquired via the largest Yemen coffee auction to-date, with only 1500 cups total, exclusive worldwide at the K11 MUSEA store.
With 60-70% of the FOB price going directly to the farmer, The Coffee Academics’ participation in this particular Yemen Coffee Auction will deliver meaningful contribution to the revival of an ancient coffee civilization and the rebuilding of a war-torn nation.
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The new store will also elevate the coffee retail experience by adding creative tapas and cocktail menus to the mix, making it a truly versatile and vibrant space.