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Thailand’s Reebonz Mobil brings luxury goods to clients

Reebonz (Thailand) Co, an online shopping provider for luxury fashion products, is breaking new ground by offering a mobile unit filled with over 50 brands where fashionistas and can shop without having to negotiate their way through heavy traffic to the central business district.

Chief executive Somkiat Chaisuparak said the company invested THB30 million (USD997,520) to bring Reebonz Mobil, an eye-catching boutique store-on-wheels in a 40-foot-long container truck, from Singapore to Thailand.

It claims to be the first of its kind in Bangkok and will make its first sales stop at the Crystal Design Centre (CDC) on 23-24 March before moving to other locations in Bangkok until April. After that, it will travel to major cities such as Chiang Mai and Phuket in May and July this year.