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Tesco plots homewares line to propel F&F as global brand

Tesco intends to launch a homewares line under its F&F label as part of its ambitions to build the brand, which also include plans to make it into the biggest global fashion label within five years.

Tesco commercial director for clothing and home Richard Jones, who will succeed clothing chief Terry Green in May, is heading the project, which mirrors what he did previously with Sainsbury’s Tu brand.

It is understood that all the F&F homewares lines will adhere to the same ethical sourcing standards as the clothing. While outlining ambitions earlier this month to make F&F the world’s biggest fashion brand, Green said selling the right stock at the right price was "no longer good enough". "We now need the right stock, the right provenance and to provide ever increasing value for money," he said.

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