Retail in Asia

In Trends

TCS, SAP to develop new version of retail mobile ap

Tata Consultancy Services (TCS) is collaborating with SAP AG on development of the SAP Retail Execution mobile app version 3.0.

The collaboration is based primarily on TCS’ extensive experience in consumer packaged goods (CPG) industry implementation projects and mobile application product development.

In version 3.0 of the SAP Retail Execution 3.0 mobile app, the two companies aim to improve productivity of CPG sales representatives during store visits and to provide merchandisers and promotions planners with critical insights on product placement and distribution and promotional impact.

This new version—built on the SAP Mobile Platform—integrates with mapping, phone, camera and e-mail features on a mobile device, enabling sales teams to drive business processes and initiate business events from any location.

Satya Ramaswamy, global head, TCS Mobility Unit, said TCS is already providing consulting services for SAP Retail Execution 3.0 at a major European beverage company.