Nyx Cosmetics, the company that has built its success all from word of mouth. Nyx Cosmetics has 2.4 million shout-outs on YouTube. It is one of the most-mentioned on the site. On Instagram, that numb…
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Should luxury brands work with Chinese vloggers?
Swiss watchmaker Jaeger LeCoultre created a stir online in China when it made a bold move to feature China’s #1 internet celebrity in a new advertising campaign posted on its Weibo and WeChat accounts…