A new report by data and analytics company WARC examines crucial factors that will impact consumers’ brand and category purchase decisions worldwide, featuring regional highlights for APAC, Euro…
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TikTok eyeing USD 20 billion in e-commerce sales in 2023, SEA to drive growth
Video content platform TikTok is planning to more than quadruple the size of its worldwide e-commerce operations to as much as USD 20 billion in merchandise sales in 2023, with growth in Southeast As…
#TikTokMadeMeBuyIt: Tapping on the rise of social commerce
Being able to purchase something off a social platform without leaving it is a burgeoning opportunity. Here, three social shoppability tactics brands can explore and employ to maximise success…
How are Western brands adapting to product localisation in China
China’s transformation away from its ‘copycat’ reputation to a leader of global innovation has been a popular theme in the media in recent years. …
The Creator Economy is Influencing How Consumers Make Decisions
In a booming creator economy, micro-influencers on TikTok are an untapped opportunity for APAC brands. According to Meltwater’s latest report entitled ‘The Rise of the Creator Economy: A New Opportuni…
A look into India’s second crackdown on Chinese technology
India has begun its second wave of cracking down on Chinese-owned technology, citing investigations by India’s Enforcement Directorate into dubious economic policies of Chinese technology as the reaso…
TikTok abandons e-commerce expansion plan in Europe and the U.S.
Following internal issues and a failure to establish traction with customers in the United Kingdom, TikTok, the short-video and social media platform, has decided not to proceed with plans to expand i…
Douyin to broadcast 2022 World Cup
China Media Group (CMG) announced that Douyin will hold the broadcasting rights for the Qatar 2022 World Cup and serve as a crucial partner for China Media Group’s live streaming program.…
Retinol is the biggest Tik Tok beauty trend in 2022
Retinol is the biggest beauty trend of 2022, with a whopping 1.2 billion views on TikTok and over nine million Google searches, according to a recent social media study.…
Lancôme nets USD 1.5 million in 10 days on Douyin
Luxury beauty house Lancôme created an official flagship store on Douyin, China’s TikTok, on 13th May. Within ten days, sales had surpassed CNY 10 million (USD 1.5 million).…