LVMH announced the appointment of two new CEOs within its watches division, overseeing Hublot and TAG Heuer, respectively.…
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Trendspotting: From Zara to Loewe, the Year of the Dragon yields inspired campaigns
As Lunar New Year approaches on February 10, brands across fashion, beauty and lifestyle have unveiled their respective collections.…
TAG Heuer launches Calibre E4 smartwatch with NFT display
TAG Heuer launches an NFT viewer that allows users to display their digital asset collection on their TAG Heuer connected watch with a confirmed proof of ownership.…
TAG Heuer and Porsche collaborate on a special edition timepiece
Swiss luxury watchmaker TAG Heuer and German sportscar manufacturer Porsche have officially sealed their longstanding friendship with an exceptional partnership inspired by their shared passion for co…
TAG Heuer celebrates 160 anniversary with the relaunch of TAG Heuer Carrera
TAG Heuer is marking the anniversary with a new edition of one of its iconic models, the TAG Heuer Carrera, a fixture on the wrists of professional racecar drivers since 1963.…
TAG Heuer offers limited edition watch in honor of Sohn Heung-min
Swiss luxury watch brand TAG Heuer unveiled a new limited edition timepiece in honor of its brand ambassador Son Heung-min, one of Korea’s top sports stars playing for Tottenham in the English Premier…
Stéphane Bianchi to head LVMH watchmaking division
LVMH has tapped Stéphane Bianchi, the former CEO of the cosmetics firm Yves Rocher, to succeed Jean-Claude Biver as head of LVMH’s watch division.…
Tag Heuer opens first-ever modular store in Tokyo
Luxury watchmaker Tag Heuer has opened a new boutique in Tokyo, serving as the first completely modular store.…
China to overtake U.S. as digital market leader for luxury watch brands
Luxury watch brands like Tag Heuer have been increasing their digital presence in China in recent months, and the timing couldn’t be better—Chinese consumers are now visiting luxury watch websites mor…
Tag Heuer launch on Alibaba’s Tmall
Premier watch brand, Tag Heuer, has launched a flagship store on Tmall.com, becoming the fifth brand owned by luxury goods giant LVMH to set up shop on Alibaba…