It is time for esports!…
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New dates announced for Tokyo 2020 Olympics
The Olympic Games Tokyo 2020 will be celebrated from 23rd July to 8th August 2021 and the new dates for the Paralympic Games will be celebrated from 24th August until 5th September 2021.…
Tokyo Olympics 2020 to be postponed
The President of the International Olympic Committee, Thomas Bach, and the Prime Minister of Japan, Abe Shinzo, held a conference call to discuss Covid-19 and the Olympic Games Tokyo 2020. …
NBA and New Balance sign multi-year agreement
The National Basketball Association (NBA) and New Balance Athletics, Inc. announced a new multi-year agreement that will make the global athletic brand an official marketing partner of the NBA.…
adidas continues to aim for sustainability
In 2020, for the first time, more than half of the polyester used in adidas products will come from recycled plastic waste.…
Under Armour APAC sales lift 4% in Q3 2019
U.S. sports and apparel brand Under Armour reported a decrease in total revenues for the third quarter, despite an uptick in its international sales including the Asia-Pacific region.…
Bernard Arnault offers to buy AC Milan
The current silence from Bernard Arnault and his representatives is feeding rumours that a takeover of AC Milan could be on the cards, according to a report.…
ANTA becomes Official Sportswear Uniform Supplier for Olympics
On 29 October, 2019, the International Olympic Committee (IOC) announced that ANTA has become its Official Sportswear Uniform Supplier till the end of 2022.…
Topsports raises $1.01 billion in IPO
China’s Topsports raised more than $1 billion in its initial public offering in Hong Kong for late September 2019.…
EXCLUSIVE INTERVIEW with NBA
Recently, we have seen the proliferation of cross-brand collaborations and among the latest ones, one brand has come up with very diverse types of collaborations.…