Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
YouTube is delighted to announce the return of YouTube FanFest to Hong Kong on 3 August at the Kowloonbay International Trade & Exhibition Centre (KITEC). …
Tod’s debuts a product on WeChat’s mini programme, called ‘Baoshop’.…
The well-travelled editor will cultivate relationships with brands and high-profile people in the fashion and beauty industries, much like Eva Chen does currently at Instagram.…
Young Koreans are increasingly fed up with Facebook and are switching to the photo-centric app, Instagram.…
You can now click on items featured in Instagram Stories to buy them.…
EBay is testing whether one of the most effective approaches to shopper engagement exists outside the aisle by adopting an algorithm that may be best recognized for picking actual rhythms.…
The olfactory nature of fragrance makes it challenging to sell online, so how are perfume brands tapping the digital opportunity?…
Today, it is crucial for luxury brands to observe the consumer behaviour of those born between the mid-1990s and the mid-2000s. Studies suggest that Generation Z is increasingly rejecting social media…
To understand better the challenging Chinese market, Retail in Asia has met John Steere, President of MyMM, a joint venture between the Lane Crawford Group, Wharf Holdings Company and eCargo.…