Chinese social e-commerce platform Xiaohongshu, also known as RED in overseas markets, was pulled from major Chinese Android stores and it is unclear when the app will be made available again for down…
Luxury brands collaborating with k-pop stars
A special collection launched by Italian luxury brand Fendi and K-pop boy band GOT7 member Jackson Wang sold out in a matter of hours.…
The Shilla Duty Free teams up with top beauty influencers
The Shilla Duty Free has teamed up with some of China and Vietnam’s top beauty influencers in a campaign that reached 11 million foreign consumers.…
Instagram hides “likes”
Instagram’s test of hiding “likes” on posts just expanded to more markets around the globe.…
What do South Koreans use social media for?
Social media are more a source of entertainment contents than as a means of communications with friends, according to a report released by DMC Media.…
South Koreans boycotting Japanese goods
South Korean social media has been awash with calls for a boycott of Japanese goods ever since Tokyo announced a curb on exports of hi-tech materials to its East Asian neighbour earlier in July, 2019.…
How did Haagen-Dazs in Taiwan get 37k followers in just 13 days?
Haagen-Dazes in Taiwan has successfully gained 37k followers on its official social media account within just 13 days by sending ice-cream vouchers on LINE, a Japanese social media platform.…
How influential are internet celebrities?
Brands are teaming up with internet celebrities, fashionistas, and beauty experts to engage with potential clients, drive sales. …
How is Instagram doing in South Korea?
The photo-sharing application Instagram is gaining popularity faster than any other social media app in South Korea with young Koreans leading the trend, a survey revealed.…
Is TikTok the new Instagram?
Fashion brands are only just starting to test the waters with TikTok to read younger consumers.…