Social media is a fundamental part of Chinese consumers’ personal lives, but it is not used professionally as much as it is in Western countries, according to the Consumer Technology Association’s (CT…
Social media is a fundamental part of Chinese consumers’ personal lives, but it is not used professionally as much as it is in Western countries, according to the Consumer Technology Association’s (CT…
For international luxury brands that hope to gain a share in China’s competitive retail scene, the real challenge for them is how they can best use these bloggers’ online fame to boost their sales pro…
Italian fashion brand Dolce & Gabbana has pulled an online advertising campaign shot in Beijing, as internet users took to social media to criticise the brand for portraying an underdeveloped Chi…
With instantaneous reactions becoming the norm, customers expect companies to acknowledge their opinons as quickly as possible. Hence, gathering in-the-moment customer feedback will allow companies to…
Save time and money by using these tools to discover and manage social media content.…
In exchange for a referral fee, influencers will be chosen by Amazon to promote the e-commerce giant’s products.…
Here’s a brief look at the slow, ceaseless march towards the death of the smartphone — and what the post-smartphone world is shaping up to look like.…
Lara Jefferies, Managing Director of Plug PR, is sharing in exclusivity with Retail in Asia her Top 5 tips to create Instagram-worthy retail experiences.…
Next month, Shanghai Fashion Week will be kicking off, not only offline, but online, as brands increasingly seek to engage a wider consumer audience in China.…
A brand’s first objective on social media is to grow a significant fan base. Its second is to build an active pool of followers willing to like, comment on, and share content with their personal netwo…