Dior reveals its Les Parfums pop-up in Changi Airport, a multi-sensorial journey through its iconic fragrances. …
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Retail-tainment rolls out across Asia Pacific
A hybridisation of ‘retail’ and ‘entertainment’, retailtainment is all about enhancing a customer’s shopping experience by injecting an entertainment element into the retail mix.…
5 retail trends to watch in 2017
According to an article on Smart Company (Australia), 2017 will be the year where customer experience becomes a tangible reality, with a focus on in-store experiences and more personalisation.…
Super Retail rules out alliances as overseas retailers circle
Super Retail chief executive Peter Birtles says he has strategies in place to counter increased competition and has ruled out strategic alliances or partnerships as one of the world’s largest sp…