The Shilla Duty Free is rebranding its widely popular mobile review platform from ‘Shilla Tipping’ to ‘Global Shilla Tipping.’…
Woolrich reveals new logo, Hero Fiennes new brand face
U.S. heritage brand Woolrich revealed its brand new logo, as it unveils actor Hero Fiennes as its latest brand ambassador for autumn.…
LF Products rebrands
LF Products (a Fung Group company), a leading pure-play furniture and home furnishings company announced that it will operate under the new brand name of Living Style Group.…
Starbucks Korea celebrates 20th anniversary with boutique Ewha R store
To celebrate 20 years of business in South Korea, Starbucks Korea Co., local unit of U.S. coffee giant Starbucks Corp., will reopen its first Korean store near Ewha Womans University in northern Seoul…
Crabtree and Evelyn returns to Asia: first stop Singapore
Half a year after shutting all its brick-and-mortar stores, bath and body care retailer Crabtree and Evelyn is stepping up efforts to woo consumers in Singapore with a relaunched website, a refreshed …
Burberry to close 38 stores worldwide
Burberry is reportedly planning to close 38 of its stores worldwide (or one in ten) as the British brand moves forward with plans to reposition itself into a more upmarket tier.…
Céline changes name to ‘Celine’
Céline is no more ‘Céline’. The French luxury house has lost its acute accent on the ‘e’ in its original name, rebranding as the simpler ‘Celine’.…
Burberry’s new life with Riccardo Tisci
A new logo and monogram were unveiled as part of the British brand’s new identity under chief creative officer Riccardo Tisci.…
Brooks Brothers reveals China retail rebrand
Iconic American brand Brooks Brothers has revealed it plans to reposition retail efforts in China, a market which currently ranks third in revenue value behind the U.S. and Japan.…
Asics tapped a DJ for its new brand campaign
Asics is debuting a new brand campaign called “I Move Me,” which features DJ Steve Aoki. The athletic shoe and apparel company aims to reset what shoppers know its products for.…