Alpecin announced their joint endorsements with the three Chinese Olympic champions: Lv Xiaojun, Zou Shiming and Zou Kai with the campaign called “China Power, German Engineering for your Hair&#…
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NBA and New Balance sign multi-year agreement
The National Basketball Association (NBA) and New Balance Athletics, Inc. announced a new multi-year agreement that will make the global athletic brand an official marketing partner of the NBA.…
Chope and Meituan-Dianping partner to boost Chinese tourist market
Asia’s leading dining platform Chope has formed a regional integrated partnership with lifestyle service giant Meituan-Dianping to power restaurant reservations.…
Kering’s new digital strategy announced
Kering plans new initiatives to enhance the Group`s omni-channel capabilities and further develop its Houses’ digital activities.…
Nordstrom to launch Anthropologie home shops
Marking yet another “frenemy” partnership to hit retail, Nordstrom will introduce Anthropologie Home products at 15 of its full-line stores and on Nordstrom.com on 19 March 2018.…