Over the past decade, niche fragrance brands such as Byredo, Le Labo, Diptyque, and Jo Malone have dominated the fragrance market. As consumers seek a more personalised and intimate fragrance experien…
Over the past decade, niche fragrance brands such as Byredo, Le Labo, Diptyque, and Jo Malone have dominated the fragrance market. As consumers seek a more personalised and intimate fragrance experien…
Niche perfume is leading the consumption trend targeting the MZ generation – a term widely used in Korea to describe the combination of Millennials and Generation Z. Due to the pandemic, the dem…