Described as “the first chapter of this long-term partnership”, the new release is a reinterpretation of New Balance’s RC_ELITE racing and training shoe. …
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Stone Island collaborates with New Balance’s Tokyo Design Studio
Stone Island announced a new project alongside Tokyo Design Studio, New Balance’s product innovation hub, on Instagram.…
New Balance opens ‘T-House’ concept store in Tokyo
American sportswear brand New Balance has brought its ‘T-House’ concept store to Japan.…
NBA and New Balance sign multi-year agreement
The National Basketball Association (NBA) and New Balance Athletics, Inc. announced a new multi-year agreement that will make the global athletic brand an official marketing partner of the NBA.…
New Balance opens tech-focused Singapore store
New Balance has opened a brand new store in Singapore, the first of its kind to offer local customers tech-savvy expertise while they shop.…
New Balance opens Tokyo concept store
New Balance plans to open a brand new lifestyle concept store in Japan called New Balance Roppongi 19:06.…
New Balance’s support for Donald Trump will cost it dearly
New Balance, the Boston-based sneaker brand, decided to risk alienating over 63 million Americans when its VP of public affairs, Matt LeBretton, sounded off about welcoming Trump’s presidency and his …
How new balance ran into a wall in China
Has the Boston-based athletic-shoe maker made a mistake by fighting a two-decade trademark battle?…