MINISO, a lifestyle product retailer, has opened 364 brick-and-mortar stores globally in the last 12 months, an average pace of one per day – bucking pandemic retail trends.…
MINISO strengthens presence in Europe
On 29th April, lifestyle product retailer MINISO will open a new store at Euroma 2, which is in the Castellaccio district of Rome.…
MINISO opens first store in Italy
MINISO has announced the opening of its first store in Italy, conducting a soft opening which started on 8th April, and plans to open three more stores this month with their flagship store in the pipe…
EXCLUSIVE INTERVIEW with MINISO about global expansion
Retail in Asia had the pleasure to interview MINISO’s Vice President of International Business Department, Vincent Huang, about the company’s overseas expansion and strategy.…
EXCLUSIVE INTERVIEW with MINISO’s CMO
Retail in Asia had the pleasure to interview MINISO’s CMO, Robin Liu, about e-commerce, consumer insights post-pandemic, and brand upgrade in Mainland China.…
MINISO launches sub-brand TOPTOY
Ye Guofu, the founder and CEO of MINISO, a lifestyle product retailer, unveiled the company’s 2021 business strategy.…
MINISO opens 100th physical store in November
Lifestyle product retailer MINISO opened its 100th post-IPO physical store this November, signaling a market expansion streak amidst industry-wide scale back and closings.…
MINISO opens first store in Paris
MINISO, the Japanese-inspired lifestyle product retailer, opened its inaugural outlet in Paris.…
MINISO Vietnam celebrates its fourth anniversary
MINISO not only prepared a series of high discount promotional campaigns for fans who have always supported MINISO, but also prepared a special memorial for 29 senior employees.…
MINISO opens first store in Malta
MINISO opened its first store in the European country Malta in one of its booming cities, Sliema, on 29th July 2020.…