Rihanna’s Fenty Beauty, which debuted in late 2017 backed by LVMH’s beauty incubator Kendo, was an instant commercial hit, going from zero to half a billion euros in revenue in a very short period of …
Is Generation Z truly different?
This new generation prioritizes personal experiences and online communities.…
The 15 hottest online luxury brands in 2018
Discover the 15 most popular luxury brands online in 2018 and learn about what’s making them so popular among affluent consumers in 2018.…
Small Chinese cities in China are the future for luxury
More than half of all luxury consumers in China live outside the top 15 cities, and they are young and well educated, report finds.…
Golden Week : Chinese Millennials go for Insta-spots in HK
“Golden Week” has come to an end. Chinese millennials go to HK for sightseeing.…
Sneaker boom finds a platform in China
Luxury footwear brands have good reason to fear the sneaker boom, but a new report shows that it’s not too late for fashion houses to capture their slice of the market.…
China’s Street-wear Obsession: Why Yo’Hood Works
Discover how Yo’Hood, initially an editorial platform, grew to become China’s foremost streetwear empire.…
Millennials’ love for luxury brands focuses on two brands
The Millennial generation is feeling positive about their personal finances and are consequently planning on spending more on luxury and they have their own personal favourite brands to spend on.…
China’s luxury travel apps (finally) explained
A survey in 2017 revealed that 95 percent of Chinese millennials had not bought print media in the last year.…
How to get GEN Z?
“I think a lot of luxury brands are missing out, they think millennials are more important and they do not know how to target Gen Z,” Zhong says.…