An increasing number of food and beverage, fashion and electronics brands are looking to visual artists to come up with unique products to appeal to young consumers, company officials said. …
Japanese coffee chains are expanding into Asian markets
Specialty coffee chains in Japan are ramping up their push further into Asian markets, betting that a commitment to customer service and quality will help win young locals away from global leader Star…
Evian launches “I Wanna #Liveyoung” campaign
Targeting millennials with themes of living a full life whilst radiating a strong sense of self is a common strategy for brands and marketers and evian has adopted this approach to engage this generat…
China to account for more than half of luxury growth by 2025
Chinese luxury spending is expected to double to 1.2 trillion renminbi by 2025, delivering 65 percent of growth in the market globally, according to a recent study.…
How do rich Millennials spend their money?
Rich Millennials are creating new trends and status symbols.…
What is Project Loud?
Rihanna’s Fenty Beauty, which debuted in late 2017 backed by LVMH’s beauty incubator Kendo, was an instant commercial hit, going from zero to half a billion euros in revenue in a very short period of …
Is Generation Z truly different?
This new generation prioritizes personal experiences and online communities.…
The 15 hottest online luxury brands in 2018
Discover the 15 most popular luxury brands online in 2018 and learn about what’s making them so popular among affluent consumers in 2018.…
Small Chinese cities in China are the future for luxury
More than half of all luxury consumers in China live outside the top 15 cities, and they are young and well educated, report finds.…
Golden Week : Chinese Millennials go for Insta-spots in HK
“Golden Week” has come to an end. Chinese millennials go to HK for sightseeing.…