As consumer expectations continue to evolve, driven by values and social consciousness, purpose-driven marketing has taken centre stage, offering brands the opportunity to connect with their audience …
As consumer expectations continue to evolve, driven by values and social consciousness, purpose-driven marketing has taken centre stage, offering brands the opportunity to connect with their audience …
IWC Schaffhausen’s first-ever concept store has been created in partnership with Mercedes-Benz Hong Kong and will deliver a unique customer experience.…
Mercedes-Benz Korea Ltd. announced that Bjorn Hauber will replace Korea’s current chief in August.…
Mercedes-Benz has successfully defended its dominance as the largest foreign car seller in the Korean imported car market for four straight months in September 2017.…
The Japanese auto industry maintained its strong grip on the vehicle markets of Southeast Asia last year.…
Buying a car used to be about going to the dealership and speaking with a salesman in person, but in China, with a growing market of digital native millennials, e-commerce is everything.…
China will impose an extra 10 per cent tax on super cars and other luxury models costing 1.3 million yuan ($188,852) and above in a bid to rein in lavish spending and to reduce emissions.…
Chinesel online retailer LightInTheBox has partnered with mobile app provider Baidu Dianxin to jointly develop solutions for the global mobile markets.
LightInTheBox provides consumers in more than 20…