TVXQ ‘Yunho (Jeong Yun-ho)’ was selected as the first solo male cosmetics brand model.…
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Louis Vuitton adopts a new strategy in Korea
Louis Vuitton has recently begun separating its men’s stores from women’s at major department stores in Korea.…
Emart to open men’s lifestyle store in Starfield
Emart announced that it will open a new store specifically targeting male consumers in their 30s and 40s later this month.…
VIDEO: Adam Raby, founder of Māzŭ Resortwear, on the swimwear industry
Inspired by Hong Kong and Asia’s maritime history, Mazu allies West to East culture and quickly settles in the Asian swimwear industry.…
Introducing Māzŭ Resortwear, luxury swimwear brand for men
Inspired by Hong Kong and Asia’s maritime history, Mazu allies West to East culture and quickly settles in the Asian swimwear industry.…
How Korean retailers attract male customers
Korea’s retailers are renovating their stores with so-called fun attractions to lure in more male customers, considering their demand as a future growth engine in sales.…
Men in Australia reveal their true thoughts on shopping
Contrary to popular belief, many men do actually like shopping and a significant proportion of men in Australia and New Zealand love it, according to a new survey.…
Chinese men loosen up
Last year, China’s luxury market dipped 2 percent to CNY113 billion (about $17.2 billion). The chief culprits? Declining sales of menswear, watches and leather goods, according to Bain & Company.…