MyMM, the app building a community of sophisticated fashion enthusiasts that can convert into social media influencers, and in turn, fuel sales.…
MyMM, the app building a community of sophisticated fashion enthusiasts that can convert into social media influencers, and in turn, fuel sales.…
The retail is one of the most dynamic industry in the world as retailers proactively and constantly looking for ways to attract, retain and support customer through data and analytics at each stage of…
As the luxury industry discusses Snapchat’s marketing possibilities and, more recently, Instagram’s latest filter feature, brands looking toward the China market are facing a completely different shor…
KOLs and celebrities are undoubtedly unrivaled ways to boost brand awareness in China. Results in terms of visibility and followers’ engagement are usually beyond expectations, even when a collaborati…
Marketers have the challenge of keeping up with continually evolving industries, where new trends and innovations pop up daily, and they must be on top of these new advancements to plan and implement …
Save time and money by using these tools to discover and manage social media content.…
Looking to work with influencers or KOLs (key opinion leaders) for your marketing campaign? CEO & founder of ParkLu explains why it’s a good move to work with the rising stars of social med…
Finding an influencer for your marketing campaign has just gotten easier thanks to two new influencer marketing platforms, CastingAsia and ParkLU.…
Ferrari has hired the former managing director of Manchester United International to leverage the iconic brand in Asia.…
The secret to e-commerce success does not lie in aesthetics or low price points, according to Gabriel Shaoolian, CEO of Blue Fountain Media.…