While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this platform – until now.…
While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this platform – until now.…
The French luxury giant has built a $6 billion business without a marketing department.…
Thinking about working with an influencer? Learn about Hong Kong’s top KOLs and inside scoop on their experiences in working with various brands!…
Some key opinion leaders have loyal followers, but with so many now on the scene, luxury brands might consider more creative ways to work with those who inspire.…
What does the PR ecosystem look like in Asia?…
What does the PR ecosystem look like in Asia?…
More than 1,200 corporate executives, marketing and advertising agency representatives and brand representatives attended the event.…
MarketingPulse, a regional premium conference for marketers and brands organized by Hong Kong Trade Development Council (HKTDC) was held 21 March 2018 at the Hong Kong Convention and Exhibition Centre…
Pete Lefebvre, Associate Creative Director at Leo Burnett, is joining MarketingPulse. Get your pass!…
Promoting music in the digital era has become a challenge and it requires continuous innovation. Mr. Evan Greene, The Recording Academy’s CMO, in charge of the GRAMMYs is joining MarketingPulse.…