In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And…
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How has the digital landscape in China changed in 2022?
With the cost of customer acquisition remaining relatively high, it is important that brands push themselves to find more innovative ways to drive sales and reach new consumers. Advertising costs rema…
Content Marketing Summit 2022 SEOUL (23th – 24th August)
Content Marketing Summit features world-class experts in content marketing, presenting the latest trends, strategies, and new technologies that are changing the face of modern marketing.…
Businesses are shifting away from traditional B2B tactics – now what?
In a first-of-its-kind recent global study into the perceptions of creativity and brand building in B2B marketing, new data revealed that marketers are shifting away from traditional B2B tactics and c…
Is Retail 4.0 the answer to the Changing World of Marketing?
Our shopping experience is becoming more digital. The retail industry will change even further as consumers are looking for more ways to shop at their convenience. Retail 4.0, the transformation of th…
Coca-Cola names new Vice President of Marketing, ASEAN & South Pacific
Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South Pacific. In this Singapore-based role, Blume will lead the company’s marketing and brand initiatives a…
EXCLUSIVE INTERVIEW with world-renowned marketer Keith Weed
In partnership with MarketingPulse, Retail in Asia had the pleasure to interview legendary marketer Keith Weed, Independent Board Director, WPP PLC (Present) and Sainsbury’s PLC (Present) and f…
Marketing Exchange Forum 2022 (22nd January, 2022)
The “Marketing Exchange Forum” is a newly established platform with the aim to bring together leading scholars and business executives to discuss the state-of-the-art and latest innovations in the fie…
The rise and future of programmatic marketing: EXCLUSIVE INTERVIEW with Havas Media Group
Join Liting’s Keynote Panel: Driving incremental revenue and boosting your bottom-line – How can you build campaigns that will deliver the ROI to make you look like the rock star you are?. Find out he…
How to boost your retail business with live streaming?
Retail in Asia looked into Channel Hyundai, StyleShare and Reviewty, which have overcome these challenges.…