Five in ten of Malaysians relate most to micro-nano influencers with a follower count under 500,000.…
.
Your one-stop source for retail intelligence in Asia
Long live the bubble tea trend! EXCLUSIVE INTERVIEW with Chatime Group CMO
At a time when the cost of shipping tea and other ingredients globally and from Taiwan has risen by up to five times, the bubble tea market acrossthe globe is growing rapidly, as markets such as Austr…
Like it or not, the influencer marketing trend is here to stay
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And…
How has the digital landscape in China changed in 2022?
With the cost of customer acquisition remaining relatively high, it is important that brands push themselves to find more innovative ways to drive sales and reach new consumers. Advertising costs rema…
Content Marketing Summit 2022 SEOUL (23th – 24th August)
Content Marketing Summit features world-class experts in content marketing, presenting the latest trends, strategies, and new technologies that are changing the face of modern marketing.…
Businesses are shifting away from traditional B2B tactics – now what?
In a first-of-its-kind recent global study into the perceptions of creativity and brand building in B2B marketing, new data revealed that marketers are shifting away from traditional B2B tactics and c…
Is Retail 4.0 the answer to the Changing World of Marketing?
Our shopping experience is becoming more digital. The retail industry will change even further as consumers are looking for more ways to shop at their convenience. Retail 4.0, the transformation of th…
Coca-Cola names new Vice President of Marketing, ASEAN & South Pacific
Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South Pacific. In this Singapore-based role, Blume will lead the company’s marketing and brand initiatives a…
EXCLUSIVE INTERVIEW with world-renowned marketer Keith Weed
In partnership with MarketingPulse, Retail in Asia had the pleasure to interview legendary marketer Keith Weed, Independent Board Director, WPP PLC (Present) and Sainsbury’s PLC (Present) and f…
Marketing Exchange Forum 2022 (22nd January, 2022)
The “Marketing Exchange Forum” is a newly established platform with the aim to bring together leading scholars and business executives to discuss the state-of-the-art and latest innovations in the fie…