Our shopping experience is becoming more digital. The retail industry will change even further as consumers are looking for more ways to shop at their convenience. Retail 4.0, the transformation of th…
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Coca-Cola names new Vice President of Marketing, ASEAN & South Pacific
Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South Pacific. In this Singapore-based role, Blume will lead the company’s marketing and brand initiatives a…
EXCLUSIVE INTERVIEW with world-renowned marketer Keith Weed
In partnership with MarketingPulse, Retail in Asia had the pleasure to interview legendary marketer Keith Weed, Independent Board Director, WPP PLC (Present) and Sainsbury’s PLC (Present) and f…
Marketing Exchange Forum 2022 (22nd January, 2022)
The “Marketing Exchange Forum” is a newly established platform with the aim to bring together leading scholars and business executives to discuss the state-of-the-art and latest innovations in the fie…
The rise and future of programmatic marketing: EXCLUSIVE INTERVIEW with Havas Media Group
Join Liting’s Keynote Panel: Driving incremental revenue and boosting your bottom-line – How can you build campaigns that will deliver the ROI to make you look like the rock star you are?. Find out he…
How to boost your retail business with live streaming?
Retail in Asia looked into Channel Hyundai, StyleShare and Reviewty, which have overcome these challenges.…
INTERVIEW with Montblanc, on the use of programmatic for a luxury brand
In partnership with Programmatic Pioneers Summit, Retail in Asia had the pleasure to interview Maria von Scheel-Plessen, Global Head of Media & Advertising at Montblanc.…
What is China’s new influencer economy?
The new influencer economy forms a novel value chain at its dawn, interconnecting various business sectors while presenting a huge market potential.…
How to become a market leader in China?
In the last four and a half years, we have seen Chinese cosmetic brand Perfect Diary rise from nothing to a new cosmetic beauty market leader in China. How did it manage to do so?…
Qixi 2021 Festival: How brands leveraged Chinese Valentine’s Day this year
Let’s have a look at some of the campaigns this year.…