The new influencer economy forms a novel value chain at its dawn, interconnecting various business sectors while presenting a huge market potential.…
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How to become a market leader in China?
In the last four and a half years, we have seen Chinese cosmetic brand Perfect Diary rise from nothing to a new cosmetic beauty market leader in China. How did it manage to do so?…
Qixi 2021 Festival: How brands leveraged Chinese Valentine’s Day this year
Let’s have a look at some of the campaigns this year.…
Why celebrities and idols are so important in the Chinese market
When brands enter the Chinese market, one of the first things they are usually told is to hire a celebrity to promote themselves and their products. There are four reasons for this approach.…
MarketingPulse Online
Under the theme “Marketing for GOOD”, MarketingPulse ONLINE will lead the discussion on how marketing and creativity can contribute positive energy to all stakeholders, society and the world.…
INTERVIEW with F5 Shanghai, a Chinese creative agency
In partnership with MarketingPulse 2021, Retail in Asia had the pleasure to interview Adams Fan, Founder & Chief Creative Officer of F5 Shanghai.…
MarketingPulse: Marketing for good amid the pandemic
MarketingPulse ONLINE will take place between 30th and 31st March, with a heavy focus on positive branding and digital transformation.…
Epsilo receives funding from Sequoia Capital India’s Surge
Epsilo, an end-to-end e-commerce marketing stack based in both Singapore and Vietnam, announced US$2 million funding led by Sequoia Capital India’s Surge.…
eTail Asia 2020
It is official- eTail Asia is back for its 8th edition from 17-19 November 2020.…
Crocs appoints new Board of Directors
Crocs, Inc. announced that Charisse Ford Hughes has been appointed to its Board of Directors effective 1st October, 2020.…
