Five in ten of Malaysians relate most to micro-nano influencers with a follower count under 500,000.…
Five in ten of Malaysians relate most to micro-nano influencers with a follower count under 500,000.…
At a time when the cost of shipping tea and other ingredients globally and from Taiwan has risen by up to five times, the bubble tea market acrossthe globe is growing rapidly, as markets such as Austr…
In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And…
With the cost of customer acquisition remaining relatively high, it is important that brands push themselves to find more innovative ways to drive sales and reach new consumers. Advertising costs rema…
Content Marketing Summit features world-class experts in content marketing, presenting the latest trends, strategies, and new technologies that are changing the face of modern marketing.…
In a first-of-its-kind recent global study into the perceptions of creativity and brand building in B2B marketing, new data revealed that marketers are shifting away from traditional B2B tactics and c…
Our shopping experience is becoming more digital. The retail industry will change even further as consumers are looking for more ways to shop at their convenience. Retail 4.0, the transformation of th…
Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South Pacific. In this Singapore-based role, Blume will lead the company’s marketing and brand initiatives a…
In partnership with MarketingPulse, Retail in Asia had the pleasure to interview legendary marketer Keith Weed, Independent Board Director, WPP PLC (Present) and Sainsbury’s PLC (Present) and f…
The “Marketing Exchange Forum” is a newly established platform with the aim to bring together leading scholars and business executives to discuss the state-of-the-art and latest innovations in the fie…