Let’s look at data.…
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Department stores in Korea launch new marketing strategies
The department store industry in Korea has set social distancing guidelines aside as companies launch aggressive marketing strategies to attract consumers.…
Bossini to exit Taiwan
Hong Kong apparel retail chain Bossini announced the decision to close all the 51 stores in Taiwan by the end of July 2020.…
What are the strategies used in the fashion industry in Korea?
The fashion world is coming up with unique marketing strategies to sell to younger Koreans, working to profit from their sense of individuality.…
Lotte Duty Free is awarded Changi Airport’s liquor & tobacco concession
Changi Airport Group (CAG) has awarded its core category liquor & tobacco concession to Lotte Duty Free, marking a major breakthrough for the Korean travel retailer.…
How did Haagen-Dazs in Taiwan get 37k followers in just 13 days?
Haagen-Dazes in Taiwan has successfully gained 37k followers on its official social media account within just 13 days by sending ice-cream vouchers on LINE, a Japanese social media platform.…
Safilo and Dior end licensing agreement
Safilo Group’s licence agreement for Dior and Dior Homme sunglasses and optical frames will end on the expiry date of 31 December 2020, with no renewal planned.…
How influential are internet celebrities?
Brands are teaming up with internet celebrities, fashionistas, and beauty experts to engage with potential clients, drive sales. …