The LEGO Group announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.…
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LEGO and adidas announce a multi-year partnership
Industry-leading sportswear brand adidas and household favourite toy company the LEGO Group announced a multi-year partnership.…
Adidas Originals and Lego collaborate for ZX8000 silhouette
For the next instalment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette.…
LEGO and Levi’s collaborate for a collection
The two iconic brands, LEGO and Levi’s have teamed up for a special Levi’s® and LEGO Group collection.…
IKEA partners with LEGO for BYGGLEK collection
IKEA of Sweden AB and the LEGO Group have joined forces to create a storage solution called BYGGLEK.…
Lamborghini partners with LEGO to create Lamborghini Sián FKP 37
Automobili Lamborghini and the LEGO® Group have partnered to produce the LEGO® TechnicTM Lamborghini Sián FKP 37.…
LEGO announces 2019 full-year report
The LEGO Group reported earnings for the full year ending December 2019.…
Lego opens first New Zealand store
Toymaker Lego has officially arrived in New Zealand, opening its first-ever retail store in the southern hemisphere nation.…
Lego opens first Australia flagship store in Sydney
Danish toymaker Lego will open its debut store in Australia. …
Lego’s big prospects in China
Danish toymaker Lego Group plans to ramp up its China retail rollout with two new flagship stores poised for Shanghai and Beijing by mid-2019.…